SEO Tactics?
SEO..Search Engine Optimisation is a phrase that everyone it seems to have heard when it comes to Online Marketing.
Unhappily, a lot of people have NOT heard or been told of the massive shifts in the ‘game plan’ for SEO, as far as the worlds biggest online market Google, goes!
The Google ‘Panda’ and ‘Penguin’ updates in 2011 and 2012, which are continuing with more ‘refreshers’ just recently in 2013, mean that SEO is no longer something you can automate easily or use sneaky tactics to get results.
There will be no more:
What IS ‘SEO”?
SEO is the art of improving and finding ways to promote a website in order to expand your visibility on those Search Engines, like Google.
This will of course increase the number of visitors the site receives from those same Search Engines.
There are many aspects to SEO….and a LOT of them have changed, due to Google Panda & Penguin and other google Updates to its algorithms and products!
From the ‘keywords’ on your pages and posts content, to the way other sites link to you on the web…indeed the type and QUALITY of links that you have is now much more relevant to Google.
Lets Talk Keywords!
Keyword IS a word most people now know,but for anyone that doesn’t..Keywords are words or phrases that define a niche, subject, topic or concept.
When people refer to ‘Keywords’ for websites and Search Engines like Google, they mean words and phrases that tell Search Engines what that website is all about.
Your keywords are the words you want to rank for organically and in SEM (Search Engine Marketing) with Adwords PPC (Pay Per Click) Ads on the First Page of Google.
You want people searching for “your” niche market keywords to notice YOUR site ……and click to visit you, NOT your competitors!
If YOUR website needs the latest SEO information- SIGN UP for our Workshops. We provide the best training!
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