Keyword IS a word most people now know,but for anyone that doesn’t..Keywords are words or phrases that define a niche, subject, topic or concept.
When people refer to ‘Keywords’ for websites and Search Engines like Google, they mean words and phrases that tell Search Engines what that website is all about.
Your keywords are the words you want to rank for organically and in SEM (Search Engine Marketing) with Adwords PPC (Pay Per Click) Ads on the First Page of Google.
You want people searching for “your” niche market keywords to notice YOUR site ……and click to visit you, NOT your competitors!
Search Engines look at keywords that have been placed in the text of a website.
This includes the content that people view and read (‘on page’) and text that is hidden from view (‘off page’) and “seen” only by Search engines and other software eg Meta Descriptions.
Thees are some of the tips Google themselves have put out in their guides:
- write easy to read text
- stay organised around the topic
- create fresh, unique content
- create content primarily for your USERS , not Search Engines!